Showing posts with label SEO. Show all posts
Showing posts with label SEO. Show all posts

Wednesday, November 2, 2016

Search Engine Land + A Decade of SEO

There is no doubt that Search, specifically SEO, was my first love and entry to digital marketing. When I started my MBA thesis in 2006 the 1998 Tim Berners-Lee concept of the semantic web caused me to view it as a disrupter to replace to the Yellow Pages. I saw this as being accomplished by semantic programming language on websites aided by emerging mobile phone technology fascinated me.

What seemed like sci-fi marketing tech futurism at the time, is possible now. Through advancing in content tagging (rich snippets) and artificial intelligence, we're seeing a preview of of a different type of marketing. A smarter type of marketing.

Keith Hanks MBA Thesis (2007) Cover Providence College. Thesis titled, "Non-Traditional Marketing Impacting Multi Collaborative Networks"



Recently Search Engine Land featured an article, 8 ways SEO has changed in the past 10 years. It was a trip down memory lane and caused me to dust off the old thesis remembering an example, about how local search for pizza restaurants, would look in the future.

  1. The rise of content
  2. The death of link schemes
  3. The reshaping of local
  4. SERP overhauls
  5. The rise of the Knowledge Graph
  6. Mobile prioritization
  7. The soft death of keywords
  8. Update pacing and impact


#3, "Local Search" as a vocab term was not listed in the thesis, and would not become common terminology with marketers for several more years. This was just as much triggered by advances in algorithm sophistication, new taxonomy portals to document local listings online, and arguably by a decline in traditional Yellow Page industry revenue.

Source: Keith Hanks 2007 MBA Thesis (pg 58)

What's the next decade hold? In my opinion the innovation will have challenges duplicating the last decade. Instead of pure technology advances I predict we'll see growth focused around HOW the tech advances of today, or rather, the last few years, will be applied and democratized from big budget brands down to the SMB markets.

While that sounds exciting, there's a catch... sophistication. For upwards of two decades we've enjoyed the prospects of a high school student, and at times, a middle school student, being able to help a mom and pop business with digital technologies such as websites, and other marketing disciplines. While technical emersion will happen at a much younger age the idea of being able to 'read a few books and blogs, then create something' is going to have a much stiffer barrier.

Search is a much more mature industry today, and it appears to be shifting into two directions. The first is an integration with more traditional copyrighting and content disciplines. The second, is much more technical and programmatic. The later is white collar today, but very easily can become more vocational, the carpenters, plumbers, and electricians of our generation.

Tuesday, August 9, 2016

I'm not the Keith Hanks Murder Guy - That's a Different "Keith Hanks"

The last I heard there are only 33 men named Keith Hanks. In the past being the most know "Keith Hanks" or dominating first page of Google search results was a hobby of mine. Even wrote about it during my SEO days back in 2010, http://www.bkv.com/blog/5-easy-essential-steps-of-using-seo-to-rank-for-your-name/

Others with my name have been elected officials, popular chefs, well-guarded football coaches, and a car dealership executive. I'm older now, more mature, and instead of domination I'm more concerned with reputation ESPECIALLY should one of the other 32 men named Keith Hanks get into trouble.

Google Search Results, "Keith Hanks" - Page 1 Results

Previously I've seen a few of my fellow named counterparts in trouble with the law (mugshots). Looks like this news is a first of its kind -- a very tragic story.

Sad to see someone do this. Odd when the person accused has the same name and is in the same age bracket.


Poplar murder suspect Keith Hanks charged in Fort Peck Tribal Court 
MTN News - BILLINGS - Keith Hanks, accused of killing Duran Jackson in Poplar last week, made his first appearance in tribal court on Thursday. 
Hanks, 33 years old, was arraigned in Fort Peck Tribal Court on a charge of murder for the death of Jackson, 19, on the reservation. 
According to court documents, Jackson was stabbed to death on Friday morning on the Fort Peck Indian Reservation. 
The judge asked Hanks if he was enrolled as a tribal member and he said he was, but he is not a member of the Fort Peck tribe. 
The relationship between the two men is unclear. 
Scott Siefert, the Fort Peck Tribal Attorney, said that a second suspect is not in custody. 
In an obituary posted on the Clayton Stevenson Memorial Chapel’s website, Jackson is described as a loving father who was deeply proud of his Native culture. 
According to the obituary, Jackson served in the Montana National Guard as a 91E 
Allied Trade Specialist. 
Investigators have not commented on a motive. 
Hanks is being held in tribal jail. 
We will update you when we get more information.



Poplar murder suspect charged in Fort Peck Tribal Court
KTVQ - POPLAR - The suspect accused of killing a man enlisted with the Montana Army National guard in Poplar last week made his first appearance in tribal court on Thursday. 
Keith Hanks, 33, was arraigned in Fort Peck Tribal Court on the charge of murder for the death of Duran Jackson, 19, on the reservation. 
According to court documents, Jackson was stabbed to death early Friday morning on the Fort Peck Indian Reservation. 
The judge asked Hanks if he was enrolled as a tribal member and he said he was, but he is not a member of the Fort Peck tribe.



I'm not the Keith Hanks Murder Guy - That's a Different "Keith Hanks"

The last I heard there are only 33 men named Keith Hanks. In the past being the most know "Keith Hanks" or dominating first page of Google search results was a hobby of mine. Even wrote about it during my SEO days back in 2010, http://www.bkv.com/blog/5-easy-essential-steps-of-using-seo-to-rank-for-your-name/

Others with my name have been elected officials, popular chefs, well-guarded football coaches, and a car dealership executive. I'm older now, more mature, and instead of domination I'm more concerned with reputation ESPECIALLY should one of the other 32 men named Keith Hanks get into trouble.

Google Search Results, "Keith Hanks" - Page 1 Results

Previously I've seen a few of my fellow named counterparts in trouble with the law (mugshots). Looks like this news is a first of its kind -- a very tragic story.

Sad to see someone do this. Odd when the person accused has the same name and is in the same age bracket.


Poplar murder suspect Keith Hanks charged in Fort Peck Tribal Court 
MTN News - BILLINGS - Keith Hanks, accused of killing Duran Jackson in Poplar last week, made his first appearance in tribal court on Thursday. 
Hanks, 33 years old, was arraigned in Fort Peck Tribal Court on a charge of murder for the death of Jackson, 19, on the reservation. 
According to court documents, Jackson was stabbed to death on Friday morning on the Fort Peck Indian Reservation. 
The judge asked Hanks if he was enrolled as a tribal member and he said he was, but he is not a member of the Fort Peck tribe. 
The relationship between the two men is unclear. 
Scott Siefert, the Fort Peck Tribal Attorney, said that a second suspect is not in custody. 
In an obituary posted on the Clayton Stevenson Memorial Chapel’s website, Jackson is described as a loving father who was deeply proud of his Native culture. 
According to the obituary, Jackson served in the Montana National Guard as a 91E 
Allied Trade Specialist. 
Investigators have not commented on a motive. 
Hanks is being held in tribal jail. 
We will update you when we get more information.



Poplar murder suspect charged in Fort Peck Tribal Court
KTVQ - POPLAR - The suspect accused of killing a man enlisted with the Montana Army National guard in Poplar last week made his first appearance in tribal court on Thursday. 
Keith Hanks, 33, was arraigned in Fort Peck Tribal Court on the charge of murder for the death of Duran Jackson, 19, on the reservation. 
According to court documents, Jackson was stabbed to death early Friday morning on the Fort Peck Indian Reservation. 
The judge asked Hanks if he was enrolled as a tribal member and he said he was, but he is not a member of the Fort Peck tribe.



Saturday, July 16, 2016

What Eminem can teach us about Branding Business Citations

I've been enjoying helping a friend better market his small business. His business name is somewhat generic so customers and prospects will likely use a modifier of "city" or "business service provided" when searching.

Considerations:

  • Brand features "and" in the title (pick one: "and" vs "&")
  • It's an LLC that sometimes uses L.L.C. (pick one: "LLC" vs "L.L.C." vs. nothing)


There's no less than four names that are easily recognized to describe the music artist. 

Whether rebranding, or just tightening branding standards, it is important for businesses to consider how they brand themselves within digital properties they own (ex. website) or are third party and editable (ex. yelp, angieslist.com, twitter, linkedin, facebook, instagram, etc).

A good exercise is to review the various logins your team has for all digital properties maintained by your company. If you don't have one, create a "Business Citation Branding" document as a reference to help update the company information currently available online. Some sample fields to consider:

  • Business Name
  • Telephone Number
  • Website
  • Address
  • City
  • State
  • Zip
  • Short Business Description (< 150 characters)
  • Medium Description (150 - 250 characters)
  • Long Description (250 - 600 characters)
  • Services Offered (taxonomies)
  • URLs to link to other digital properties (ex. branded social media accounts)


Friday, June 24, 2016

BREXIT, Google Search Trends and the Misinformed Voter

You can make a case many political consultants are a little weak on understanding today's digital age, and how we consume information. Need proof? Check out the spam filter on your personal email address. High chance there's several high profile campaigns soliciting donations that you probably never read. That's a waste of money and time. There's a reason those messages go to spam.

Having an SEO background, a good grasp on politics, including how political campaigns operate, a 52% to 48% election is often seen as a squeaker that likely could have gone the opposite way with a few adjustments. A huge relief for the victor, and frustrating second guessing for the loser.

A definitive victory is often a 55% - 45% split and a blowout > 60%. What's interesting about BREXIT is that it was a coin flip with a short timeline.


“BREXIT” Google Search Entry Trending
BREXIT Google Search Trending June 2016

Above: Google search volume trending “BREXIT.” The BREXIT revolution came quick. In 2016 there was an initial spike in interest, then a cooling, and a massive surge after the election. The vote passed 52% - 48%.



My Take:

  • As a millennial, this is one of the biggest events in my lifetime. Potentially a distant second to the Berlin Wall falling. 
  • I wonder how history 20 years from now will remember this vote
  • It is alarming how radical a change can happen on a simple majority wins vote
  • Further alarming how radical a change this was with how little people researched the topic with topical search volume coming in so late, and continued growth happening after the vote.

Make a few adjustments to your messaging strategy, and it's interesting to ponder if the initial election was held two weeks from now would it be a larger victory to decide to leave the EU. It did appear to trending up with support. Equally, looking at all that Google search traffic, are there enough people that might regret not voting, or went into the ballot box under-informed and would switch a past "no" vote to "yes" or a "yes" vote to "no."

We seem to live in very polarizing times. These 52-48 election scenarios are all too frequent in the USA as well. As long as victories can be 50% + 1 vote, the race to win the middle swing vote becomes obvious. 

Moving forward the need to max out technology and meta data analysis will become greater, both to get a temperature of who potential supporters are, what their degree of passion / support is, and ensuring they follow through to make it to the ballot box.  The challenge will be for short term campaigns is getting a complex deployment online is a short period of time. 

To do this right system integrations take time, and campaigns rarely have the luxury of long term staffers, they often look more like seasonal Christmas help at a retail store. Closing the gap to onboard a new campaign, and hedge against employees that are newer, but lack experience will be essential. To do this expect campaigns to implement more automation, both in operations, and in messaging where meta data powers dynamic content. These shifts will become increasingly important in coming election cycles. They need to be. If you're on the wrong end of a 52-48 election you don't want to answer why these things were not implemented or implemented sooner.